Urban threads asked me to design their logo to reflect the nature of their products and their culture. The company is owned by a woman from Africa who loves to express her art through designing bags, caps, backpacks and other fashion accessories. She wanted a logo that reflects her company’s nature. The typeface needs to be customized and handwritten as well as the brand mark. As part of the African culture with diverse culture and colorful traditions, a good mix of vibrant colors are implemented in the brand mark.